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“That is really cool!”

Tinytown food bank

Sometimes, the best feedback from a client is just one line. That’s what we heard from the Washington Department of Labor & Industries when we delivered four new videos to introduce legal issues relating to safety and health in nonprofits. It sounds like a dry topic, but we’ve used a strong storyline and bright colors to match the brand that make it interesting.

When we began work on the project, we started with the end in mind: Who is going to watch these? What do they need to know?

Knowing our audience made it easy to script and create videos that quickly impart key messages, using language the viewer will understand. That includes Spanish-speaking audiences, too, as we created a Spanish version of one of the videos.