aim for action – 3 Choices Creative Communications

How to Design for Action: An instructional design ebook for anyone who needs to teach

Nancy Bacon (nancybacon.com) and I are both passionate about instructional design, especially as it applies to the nonprofit and public sectors. We’re recently collaborated on a free ebook, How to Design for Action, that shares our unique iterative process and

Aim for Action: How to get people to do what you want them to do

In the mid-1980’s, when I worked at an in-house print department, my employer purchased a bar-coding system to keep track of our work. They installed it and trained us on its use. Much to my surprise, department members rebelled and