There’s a lot to be said for experience, and the more diverse, the better. I’ve been a communications consultant for over 30 years, but I haven’t always called myself that. Instead, here are some of the roles and titles I’ve held since 1981:
- Information Architect, Content Manager, Knowledge Manager
- Art Director, Graphic Designer, Illustrator, Photographer
- Systems Integrator, Web Developer, WordPress Developer
- Public Affairs Manager, Sales & Marketing Coordinator
- Technical Writer, Author, Editor
- Public Speaker, Entrepreneur
- Business Consultant, Business Analyst
- Project Manager
My wide-ranging skillset makes it possible for me to look at each client’s communications challenges from a number of different perspectives.
With that said, there is only one perspective that truly matters: The audience. If you haven’t reached your audience, then you aren’t really communicating. Effective communications require that you reach your audience, not just broadcast information and hope it reaches a receptive ear.
What information is your audience they looking for? Have you delivered it in a medium they can easily understand and act upon? Have you provided a means for your audience to give you feedback? Are you tracking the effectiveness of your communications?
Give me a call, and let’s do an assessment of your organization’s communications and then come up with an actionable plan. Your audience is out there, waiting to hear from you.